Rob Firth

Rob Firth

Do the best cities plan their development, or do they happen by happy, or unfortunate, accident? The rise of technology in determining the development of cities through non-traditional methods means that this new initiative is pretty important in my view. World Cities Network can help explore, explain and perhaps eventually predict future trends and opportunities in the built or virtual environments which make up the world's cities. I welcome this initiative and look forward to its progress.


Rob Firth joined HOK’s London office in January 2011 after working in leadership roles for Capita Architecture and Austin-Smith Lord. His experience in strategic planning and practice development will be key to HOK’s plans to strengthen and expand the firm’s position in the UK, Europe and the Middle East. 

“What attracted me was HOK’s great reputation and long and successful history of design quality and putting people first. I was also attracted by the wide portfolio of sectors and projects and the fact that HOK is a sufficient size to influence the construction sector globally.

My role will involve building workload in existing and new markets, building teams in our sectors, expanding the London office in terms of portfolio and geographic spread, and ensuring we undertake the highest quality design while making a good profit.

In five years time, I’d like to see HOK influencing the wider global construction market in terms of buildingSMART, sensible and innovative contracts, superb design quality on complicated, large buildings and helping to open up new markets — an extension of what we are doing now.”

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